November 25, 2014
Toward the realization of the project, the worldwide affiliates of the fund had been carrying out a multitude of public-awareness and fundraising campaigns since the beginning of 2014. In Armenia, from November 1, the fund launched SMS- and postal-donation programs, encouraging grassroots support of the initiative.
The Telethon 2014 was televised live from Los Angeles on Thanksgiving Day, November 27, from 8 AM to 8 PM PST. The event was simulcast across the globe through cable, satellite, and the Internet (www.himnadram.org, www.armeniafund.org). The Telethon was also carried live on the TV networks H1, Armenia, Shant, and Yerkir Media.
General sponsor - ARMBUSINESSBANK