November 25, 2009
Hayastan All Armenian Fund concluded its 12th annual Telethon – a twelve hour non stop live broadcast from Los Angeles, CA. Summing up the results of a year long effort, which included a whole range of fundraising activities, the Fund announced a total of 15,875,043 USD in donations and pledges. The collected funds will be directed at the realization of a variety of social and economic infrastructure projects in the town of Shushi. Through building new roads, schools, rehabilitating water mains and restoring apartment buildings, the Fund will launch the process of the revival of the historic Armenian town. Parallel to these projects, the Fund will continue its rural development effort which reaches out to the villages of Armenia and Artsakh.
One of the key fundraising events preceding the annual Telethon was the fundraising gala in Mosvow where Russian Armenian businessmen made their contributions – 5,290,000 USD - which were reflected in the final results of this year’s all Armenian fundraiser.
Another important fundraising event on the eve of the Telethon was the annual pan European phoneathon. The results of Phoneathon 2009 were 1,800,000 USD in donations and pledges: a 10 percent increase from the 1,5mln USD collected in 2008. More than 12,400 Armenian families from all over Europe participated in this year’s Phoneathon.
This year’s fundraising effort was unprecedented in terms of the number of people who participated and decided to have their input in tackling the challenge of rebuilding Shushi. The participation of residents of Armenia was especially impressive with more than 20,000 people making their donations in the period leading to the annual Telethon. More than 13,000 people made their donations in their local post offices. Others used their mobile phones in an innovative fundraising effort that the Fund brought together in association with Viva Cell MTS mobile operator.